Website Terms Explained

A domain is your website's address on the internet — the part people type into their browser to find you, like yourbusiness.com. It's how customers reach your site instead of memorizing a string of numbers.

Think of your domain as your business's online identity. It appears in your email address, on your business cards, in Google search results, and anywhere your brand shows up online. A clean, memorable domain builds trust the moment a customer sees it.

Why owning your domain matters: when the domain is registered in your name, you have full control. You can switch providers, change designers, or grow your business without losing your address — or the customers who already know it.

An integration is a tool or service connected to your website that adds functionality beyond a basic informational site. Integrations let your site actually do things — not just show information.

Common examples include:

• Online booking and scheduling
• Payment processors (Stripe, PayPal)
• Email marketing and automation
• Live chat and customer support
• Analytics and tracking
• CRM and lead management

How many do you need? An Essential Website typically needs minimal to no integrations — it's a polished online presence with your info, services, and contact options. An Advanced Website often relies on several integrations to support more complex features like bookings, payments, dashboards, or automated workflows.